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EDMC - Education Management Corporation [www.edmc.edu], among the largest providers of private post-secondary education in North America, chose Big Clic to launch and grow enrolment for their newest Canadian school, The Art Institute of Toronto.

The Art Institute of Toronto, part of The Art Institutes group of schools [www.artinstitutes.edu], entered the Toronto market in June 2003 with aggressive enrolment plans.

	Billboard launching the wherecreativitygoestoschool campaign. Click on image to see it in detail.

The principle challenges presented to us were to make the school a Top 5 school when considering an education in the crowded Toronto design school market, to grow enrolment and market share, and to make the Toronto campus profitable within 3 years. And though a leading design school for students in the United States boasting over 40,000 current students, The Art Institutes brand was a relative unknown in Canada.

The Art Institute of Toronto offers diploma courses in 2D and 3D Animation, Game Art and Design, Graphic Design, Web Design, Interior Design, Residential Design, Fashion Design, and Fashion Marketing.

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