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Featured client    
     
Overview
Objectives
Strategy
Execution
Results
 

<  Page 2 of 7  >
Objectives

The Art Institute of Toronto had multiple objectives:

1: Advertise a relatively unknown U.S. design school brand into Canada’s largest and most crowded market and, through awareness-building and positioning, make it a school that a prospective student will include as a Top 5 choice when researching design schools to attend.

2: To generate student leads, and grow enrolment

3: To track effectiveness of all media and supply cost/analysis

4: To lower cost/lead across specific marketing lines

5: To increase lead conversion efficiency

Strategy >

     
 
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