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Objectives
The Art Institute of Toronto had multiple objectives:
1: Advertise a relatively unknown U.S. design school brand into Canada’s largest and most crowded market and, through awareness-building and positioning, make it a school that a prospective student will include as a Top 5 choice when researching design schools to attend.
2: To generate student leads, and grow enrolment
3: To track effectiveness of all media and supply cost/analysis
4: To lower cost/lead across specific marketing lines
5: To increase lead conversion efficiency
Strategy >
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