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Big Clic - Direct > Interactive > Consulting
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Featured client    
     
Overview
Objectives
Strategy
Execution
Results
 

<  Page 4 of 7  >
Strategy (continued)

The plan would include:

Large reach:
Outdoor advertising [slide 02]
Print [slide 03]

Direct reach:
Site development [slide 01]
Contest development [slide 07, 08]
Opt-in email marketing [slide 05, 10, 14]
Search engine optimization [slide 12]
Cost/lead generation
Traditional online advertising [slide 09]

Conversion:
Email list management
Traditional direct mail [slide 13]

Execution >

     
 
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