There really is nothing like hearing your ad on the radio for the first time – you immediately think all of your worries have melted away – you are heard by the masses, you have arrived. Now just imagine your ad didn’t come across quite like you had envisioned.

Finding your voice is important, and our copywriters know this. Evoking a memorable mental image with a strong call to action is a mighty challenge they enjoy. But that is only part of the puzzle. Where are you going to reach your target audience? At what GRP are you going to run? How long before it becomes stale? And how are you going to measure the effectiveness?

These are all things we can help you with. We produce all of our radio ads at Pirate Radio www.pirate.ca – an award-winning studio located in downtown Toronto. Our friends at Pirate Radio help us choose the right voices for our copy, then help with final broadcast-ready production. Our media team takes over from there and matches your ad with the stations and time slots that matter to your customers. Yes, again it is all tracked for response.

Integration of your radio with all other forms of media also applies here.

If radio is part of your plan, we would love to show you what we have done:

Strategy + creative development
Media planning + buying