
Data management
In today’s online marketing environment outsourced data management is the only game in town. It affords the advantages of professional database administration, manipulation, segmentation, and utilization at a fraction of the cost of doing it in-house.
Imagine executing an online campaign and knowing that all of the new customer data you receive each day is housed in a secure outsourced data environment, which you set the algorithms for – de-dupe, qualify, automatically segment – and mirror this data in real-time directly to your in-house CRM tool, allowing for quick turnaround in your email marketing initiatives by Big Clic.
We keep you abreast of privacy issues, best practices, set up auto-responders, and house or mirror online contact pages, create or optimize your creative. Then we manage and deploy it in multi-part mime allowing for the recipient to receive either text or html using our Lyris List Manager 8.1 technology.
We supply you with a secure user name and password, which allows you 24/7 access to your list, stats, and a multitude of reports either you can pull or have us pull for you.
Imagine all you would like to do with your online data then imagine it being the easiest part of your marketing strategy.
Database strategy + creation Outsourced online data hosting + management
Creative development + deployment Consulting
|